|Start 2016 with exciting conferences and networking opportunities in Singapore and New York!|
|Designs — A Powerful Tool in Brand Protection!|
|Since May 2015, Hague System users can designate the United States and Japan in an international design application. What does this mean for brand owners, trademark practitioners and other intellectual property professionals?|
Join AIPPI and INTA in Singapore — a leading hub of commerce in Asia — for a look into the future of design law and practice. No longer the poor relation of trademarks, patents and copyright, designs have come into their own as a powerful tool in IP protection and enforcement.
Gain insights from brand owners, design law experts and government officials from around the world into the value and power of designs, their economic benefits to brand owners as well as incorporating designs into global brand protection strategies.
|Maintaining Brand Integrity in the Ever Changing World of Sports!|
|A brand is more than a slogan or a logo — a brand defines to consumers the essence of a company’s character. The integrity of a brand — and the resulting consumer perception and confidence — are inextricably linked to the value of the brand. Given the global popularity of sports and the widespread media coverage and public scrutiny of sports organizations and athletes, maintaining brand integrity is critical to the success of sports brands.|
This conference will feature legal, marketing and communications experts specializing in the business of sports. The conference will cover a variety of topics to inform registrants about proactive measures they can take as stewards of sports brands and how to be nimble in times of crisis.